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This book explores how companies worldwide are transforming their business models through information technology. Featuring case studies from industry leaders such as IKEA, Apple, Tata, SHARP, Saudi Aramco, De Beers, Telefónica, Valero Energy, LEGO, and Procter & Gamble, it demonstrates how IT-driven innovation enhances customer and enterprise value. The authors, including former SAP CEO Henning Kagermann, provide insights into the strategic role of technology in reshaping business processes and models. The book is designed to guide organizations in leveraging IT for business transformation

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245: $a: IT-Driven Business Models: Global Case Studies in Transformation
245: $b:
082: $a:
100: $a: Henning Kagermann
650: $a: Business & Economics
250: $a:
440: $v:
250: $b: Wiley (John Wiley & Sons Inc)
250: $c: 2010
020: $a: 978-0470610695
300: $a: 242