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A comprehensive foundational textbook on mass communication theory, tracing historical and contemporary developments in how media influence society. The book reviews major theoretical frameworks — from mass‑society and propaganda theories to limited‑effects, critical and cultural theories — and explores audience theories, media effects, and the evolving role of media in the social world. It serves as a core resource for students and scholars seeking a thorough grounding in both classical and modern mass communication theory.

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245: $a: Mass Communication Theory: Foundations, Ferment, and Future — Sixth Edition
245: $b:
082: $a:
100: $a: Stanley J. Baran & Dennis K. Davis
650: $a: Media Studies
250: $a:
440: $v:
250: $b: Media House
250: $c: 2010
020: $a: 978‑0‑495‑89887‑0
300: $a: 392