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"Research Methods for Business Students" provides a comprehensive introduction to research methods tailored specifically for business and management students. The fourth edition offers practical guidance on the entire research process, from formulating research questions to designing the research, collecting and analyzing data, and presenting findings. It emphasizes the importance of understanding research philosophy and ethics, and includes real-life case studies, self-check questions, and practical tips to enhance the learning experience. This edition also integrates discussions on the role of technology in research and the increasing significance of mixed-methods approaches.
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Edition: 4th
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Publisher: Pearson Education Limited
Publishing Year: 2007
ISBN: 978-0273701484
Pages: 652