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A detailed exploration of how airline revenue management—especially dynamic pricing and yield optimization—sparked a broader transformation across multiple industries. Boyd, one of the pioneers of airline pricing science, explains how mathematical models, demand forecasting, and real‑time pricing strategies reshaped not only aviation but also hospitality, retail, entertainment, and e‑commerce. The book blends history, analytics, and business strategy to show how pricing innovation became a competitive advantage in the modern economy.
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Publisher: Palgrave Macmillan
Publishing Year: 2007
ISBN: 9780230001398
Pages: 256