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This book provides a comprehensive introduction to the principles and practice of market research. It explains research design, data collection methods, questionnaire development, sampling techniques, data analysis, and reporting of findings. Emphasizing practical application, the text offers guidance for conducting effective research projects to support marketing strategy and business decision-making. Publisher: B2B International Ltd

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245: $a: A Practical Guide to Market Research
245: $b:
082: $a:
100: $a: Paul Hague
650: $a: Business
250: $a: 1st
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250: $b: Bank for International Settlements
250: $c: 2004
020: $a: 1-905529-30-9
300: $a: 320