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This edited volume examines the strategic intersection of business and cultural sectors, spotlighting how cultural institutions (e.g., museums, foundations, theaters) can enhance their operations, branding, and financial performance. Featuring 20 case studies and analytical chapters, it covers areas such as: Institution-specific strategy: Guggenheim, Prado, Tate Marketing and branding in arts management Operational innovation and financial leadership in cultural contexts Talent management, digital engagement, and future growth Designed for arts managers, business strategists, and policymakers, the book bridges theoretical insights and real-world practices to foster mutual profitability between culture and commerce.

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245: $a: When Business Meets Culture: Ideas and Experiences for Mutual Profit
245: $b:
082: $a:
100: $a: Beatriz Muñoz‑Seca & Josep Riverola
650: $a: Business & Management
250: $a:
440: $v:
250: $b: Palgrave
250: $c: 2011
020: $a: 978‑0230280168
300: $a: 290