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Brent Dykes presents an action-oriented framework—the Action Hero Framework—designed to transform web analytics from mere reporting into strategic, business-driven change. Structured around three stages:
Prioritize: Identify which web data and goals matter most
Analyze: Apply analytical methods to extract insights
Mobilize: Drive organizational action based on findings
The book emphasizes principle-based analysis rather than focusing on specific tools. Illustrated through real-world examples and “villain” profiles (common analytics pitfalls like stale data or misaligned KPIs), the book is both practical and engaging. It’s backed by endorsements from Seth Godin (“no guts, no glory”) and Jim Sterne (praising the “entertainingly packs years of experience”)
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Publisher: Adobe Press
Publishing Year: 2011
ISBN: 978‑0‑321‑79401‑7
Pages: 256