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Brent Dykes presents an action-oriented framework—the Action Hero Framework—designed to transform web analytics from mere reporting into strategic, business-driven change. Structured around three stages: Prioritize: Identify which web data and goals matter most Analyze: Apply analytical methods to extract insights Mobilize: Drive organizational action based on findings The book emphasizes principle-based analysis rather than focusing on specific tools. Illustrated through real-world examples and “villain” profiles (common analytics pitfalls like stale data or misaligned KPIs), the book is both practical and engaging. It’s backed by endorsements from Seth Godin (“no guts, no glory”) and Jim Sterne (praising the “entertainingly packs years of experience”)

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245: $a: Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
245: $b:
082: $a:
100: $a: Brent Dykes
650: $a: Business & Management
250: $a:
440: $v:
250: $b: Adobe Press
250: $c: 2011
020: $a: 978‑0‑321‑79401‑7
300: $a: 256