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An ethnographic study exploring how culture functions as a strategic asset within multinational corporations. Based on qualitative fieldwork in a German multinational based in London, Moore investigates how transnational managers construct, negotiate, and exploit cultural identities to advance corporate goals.

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245: $a: Transnational Business Cultures: Life and Work in a Multinational Corporation
245: $b:
082: $a:
100: $a: Fiona Moore
650: $a: Business & Management
250: $a:
440: $v:
250: $b: Routledge
250: $c: 2005
020: $a: 978‑0754642657
300: $a: 224