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This comprehensive guide provides practical methodologies for measuring the user experience (UX) of interactive products. The third edition introduces updated metrics, including emotional engagement, personas, keystroke analysis, and net promoter score. It also explores advancements in neuro-marketing and online market research, offering insights into how these technologies can refine UX measurement. The book includes new research, updated examples, tips on writing online survey questions, and six new case studies.

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245: $a: Measuring the User Experience
245: $b: Collecting, Analyzing, and Presenting Usability Metrics
082: $a:
100: $a: Bill Albert & Tom Tullis
650: $a: Human-Computer Interaction / User Experience / Usability Engineering
250: $a: 3rd
440: $v:
250: $b:
250: $c: 2022
020: $a: 978‑0‑12‑818080‑8
300: $a: 336