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A comprehensive guide to modern Customer Relationship Management (CRM) with a strong focus on Social CRM strategies, tools, and technologies. The book explains how businesses can engage customers more effectively by integrating social media, analytics, and customer-centric processes. It covers practical tactics, technological considerations, and insights into transforming customer interactions in the digital era.

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245: $a: CRM at the Speed of Light, Fourth Edition: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers
245: $b:
082: $a:
100: $a: Paul Greenberg
650: $a: Customer Relationship Management
250: $a:
440: $v:
250: $b: McGraw-Hill
250: $c: 2010
020: $a: 978-0-07-159046-4
300: $a: 662