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In Blog Marketing, Jeremy Wright shows how companies can tap into the power of blogs to connect authentically with customers, gather candid feedback, and build brand influence. He explores how blogging can transform internal communications, customer relations, and brand strategy. The book includes real-world case studies from companies like Microsoft, Disney, and Google, and provides a roadmap for using blogs cost-efficiently to drive business value.
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Publisher: Mc Graw Hill
Publishing Year: 2006
ISBN: 978-0-07-2262513
Pages: 336