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Punk Marketing argues that traditional marketing is dead — and that in the digital age, power has shifted entirely to the consumer. Laermer and Simmons present a “revolutionary” marketing manifesto, rooted in grassroots culture, irreverence, authenticity, and risk-taking. They advocate for marketers to embrace storytelling, user participation, social networking, and other disruptive strategies in order to genuinely connect with modern consumers.

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245: $a: Punk Marketing
245: $b: Get Off Your Ass and Join the Revolution
082: $a:
100: $a: Richard Learmer & Mark Simmons
650: $a: Marketing
250: $a:
440: $v:
250: $b: Harper Business
250: $c: 2007
020: $a: 978‑0‑06‑1151101
300: $a: 256