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A practical guide to business diversification, examining how firms can successfully expand into new markets and product lines. The book provides strategies, frameworks, and case studies to help managers and entrepreneurs plan and implement diversification initiatives effectively while mitigating risks associated with growth and strategic change.

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245: $a: DIVERSIFICATION STRATEGY
245: $b: How to Grow a Business by Diversifying Successfully
082: $a:
100: $a: Graham Kenny
650: $a: Business strategy
250: $a:
440: $v:
250: $b: Kogan Page Limited
250: $c: 2008
020: $a: 978-0-7494-5664-1
300: $a: 206