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A guide to applying structured creative thinking in business, challenging the notion that innovation requires “thinking outside the box.” The book provides techniques, case studies, and exercises to foster creativity within organizations, showing how systematic approaches can generate better business ideas and technological innovations.

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245: $a: Creativity Unlimited: Thinking Inside the Box for Business Innovation
245: $b:
082: $a:
100: $a: Micael Dahlén
650: $a: Business creativity
250: $a:
440: $v:
250: $b: John Wiley & Sons, Limited
250: $c: 2008
020: $a: 978-0-470-77084-9
300: $a: 362