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A practical guide to developing and managing successful e-business ventures. The second edition offers updated strategies, insights, and tools for creating competitive online businesses, covering topics such as digital marketing, e-commerce models, and organizational processes for thriving in the digital economy.

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245: $a: Creating E-Business: A Winning, Second Edition
245: $b:
082: $a:
100: $a: H. Albert Napier & Ollie N. Rivers & Stuart W. Wagner & JB Napier
650: $a: E-business
250: $a:
440: $v:
250: $b: Thomson Course Technology
250: $c: 2010
020: $a: 0-619-21742-1
300: $a: 444