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This comprehensive textbook provides an up-to-date overview of contemporary business practices, including management, marketing, finance, and entrepreneurship. Written by David L. Kurtz, it integrates practical examples and case studies to illustrate modern business concepts. The 15th edition reflects current trends, technology, and ethical considerations in business, making it suitable for students, educators, and professionals.

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245: $a: Boone & Kurtz's Contemporary Business
245: $b:
082: $a:
100: $a: David L. Kurtz
650: $a: Business studies
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2012
020: $a: 978-1-118-29198-6
300: $a: 706