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This textbook provides a comprehensive overview of contemporary business practices, covering management, marketing, finance, and entrepreneurship. The 14th edition includes updated content reflecting current trends, technology, ethical considerations, and practical applications. Designed for students, educators, and professionals, it emphasizes real-world examples and corporate responsibility in today’s business environment.

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245: $a: Contemporary Business
245: $b:
082: $a:
100: $a: David L. Kurtz
650: $a: Business studies
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2012
020: $a: 978-1-118-01030-3
300: $a: 749