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This book explains how businesses can use the Internet to become global players. DePalma argues that the Web creates a new “Eighth Continent” for commerce and offers practical strategies on how to think globally while acting locally. He draws from his own experience and real-world case studies to guide companies through globalization challenges, localization, and measuring ROI in international markets.

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245: $a: Business Without Borders: A Strategic Guide to Global Marketing
245: $b:
082: $a:
100: $a: Donald A. DePalma
650: $a: Marketing
250: $a:
440: $v:
250: $b: John Wiley & Sons (Wiley)
250: $c: 2002
020: $a: 978‑0‑471‑20469‑5
300: $a: 288