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A playful and inspiring guide that helps businesspeople tap into their creative potential. Stewart and Simmons combine personal stories, scientific research, interviews with icons like Mick Jagger and Paul Allen, and chapter-end games to help readers brainstorm, collaborate, and turn imaginative ideas into business innovation.
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Publisher: New Riders
Publishing Year: 2010
ISBN: 978‑0‑273‑72688‑3
Pages: 244