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A visually rich and highly practical guide co‑created by 470 practitioners across 45 countries that introduces the Business Model Canvas framework and shows how organizations can systematically understand, design, and implement powerful new business models.

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245: $a: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
245: $b:
082: $a:
100: $a: Alexander Osterwalder & Yves Pigneur
650: $a: Business
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2010
020: $a: 978‑0‑470‑87641‑1
300: $a: 278