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Drawing on his military background, Kenneth Allard illustrates how principles of modern warfare—strategy, intelligence, leadership, and information dominance—apply to business competition. The book offers practical insights for managers seeking to navigate rapid change, global rivalry, and organizational challenges by adopting the strategic mindset and disciplined execution found in the U.S. military.

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245: $a: Business as War: Battling for Competitive Advantage
245: $b:
082: $a:
100: $a: Kenneth Allard
650: $a: Strategic Management
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2004
020: $a: 9780471468547
300: $a: 243