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This book presents a holistic business analytics (BA) model that aligns IT, strategy, business processes, and human competencies to deliver the right decision support to the right people at the right time. It offers guidance on crafting an information strategy, prioritizing BA projects, structuring a BA competency center, and making analytics a strategic asset rather than just reporting.

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245: $a: Business Analytics for Managers: Taking Business Intelligence Beyond Reporting
245: $b:
082: $a:
100: $a: Gert H. N. Laursen & Jesper Thorlund
650: $a: Business Analytics
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2010
020: $a: 9780470890615
300: $a: 248