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This book explores how leading financial institutions (banks, insurers) expand internationally. Venzin challenges conventional strategy theories by focusing on key decisions: where and when to enter foreign markets, how to structure cross-border operations, and how to develop competitive, globally integrated yet locally responsive firms.

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245: $a: Building an International Financial Services Firm: How Successful Firms Design and Execute Cross‑Border Strategies
245: $b:
082: $a:
100: $a: Markus Venzin
650: $a: Business
250: $a:
440: $v:
250: $b: Oxford University Press
250: $c: 2009
020: $a: 978‑0‑19‑953520‑0
300: $a: 357