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This book examines the strategies of eight publicly traded banks in Britain and Germany within the context of European financial integration. Janssen argues that banks which pursued defensive strategies performed better than those that tried to aggressively expand into new business areas. The work provides empirically grounded case studies and strategic analysis, helping readers understand how national banking systems and corporate strategy interact under integration pressures.

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245: $a: British and German Banking Strategies
245: $b:
082: $a:
100: $a: Sven Janssen
650: $a: Finance
250: $a:
440: $v:
250: $b: Palgrave Macmillan
250: $c: 2009
020: $a: 978‑0‑230‑22048‑5
300: $a: 291