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This book explores the fundamental dilemmas that organizations face when applying business analytics. Rather than presenting analytics as a perfect solution, Buytendijk explains how conflicting objectives, human behavior, and organizational realities limit purely data-driven approaches. He provides frameworks for balancing trade-offs, integrating qualitative insights, and making sound managerial decisions in complex environments.
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Publisher: Wiley (John Wiley & Sons Inc)
Publishing Year: 2010
ISBN: 978-0-470-63031-0
Pages: 243