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A clear, jargon-free introduction to business finance for managers who may not have a financial background. The book explains core concepts—profit, cash flow, working capital, risk, valuation, and financial decision-making—in a simple and practical way. Designed to help managers confidently understand financial reports, evaluate business performance, and make informed decisions without fear or confusion.

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245: $a: Naked Finance: Business Finance Pure and Simple (What Managers Need to Know — But Are Afraid to Ask)
245: $b:
082: $a:
100: $a: David Meckin
650: $a: Finance
250: $a:
440: $v:
250: $b: Nicholas Brealey Publishing
250: $c: 2008
020: $a: 9781854184820
300: $a: 200