Welcome to IOU Digital Library

A comprehensive, student‑friendly text that presents a broad range of research methods used in business settings — covering theory building, exploratory research, surveys, sampling, measurement, data analysis, and ethical issues — with real-world examples from marketing, finance, management, and accounting.

no reviews

245: $a: Business Research Methods (8th Edition)
245: $b:
082: $a:
100: $a: William G. Zikmund & Barry J. Babin & Jon C. Carr & Mitch Griffin
650: $a: Research Methodology
250: $a:
440: $v:
250: $b: South-Western Cengage Learning
250: $c: 2011
020: $a: 9781439080672
300: $a: 674