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In Repositioning, Jack Trout and Steve Rivkin update the classic positioning framework to suit the modern marketplace defined by intense competition, rapid change, and frequent crises. They explore how firms must rethink positioning, evolve their value proposition, and adapt to shifting consumer perceptions to succeed in today’s overcrowded environment.

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245: $a: Repositioning: Marketing in an Era of Competition, Change and Crisis
245: $b:
082: $a:
100: $a: Jack Trout & Steve Rivkin
650: $a: Marketing
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440: $v:
250: $b: McGraw Hill Professional
250: $c: 2009
020: $a: 9780071635592
300: $a: 224