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This book presents a structured framework for transforming marketing into a disciplined, ROI-focused business function. The authors outline four “pillars” that organizations must implement to improve marketing performance: Strategic Alignment – ensuring marketing activities support business goals. Insight and Segmentation – using data and analytics to understand customers and markets. Marketing Operations – optimizing processes, tools, and resources for efficiency and effectiveness. Accountability and Measurement – establishing metrics that reliably demonstrate marketing’s financial impact.

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245: $a: The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
245: $b:
082: $a:
100: $a: Leslie H. Moeller & Edward C. Landry & Theodore Kinni
650: $a: Marketing
250: $a:
440: $v:
250: $b: McGraw Hill
250: $c: 2009
020: $a: 978-0-07-162844-0
300: $a: 232