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This book challenges the notion that some business factors are “immeasurable.” Hubbard introduces practical frameworks for quantifying uncertainty, risk, and soft metrics like organizational flexibility or customer satisfaction. He draws on statistical techniques, decision theory, and real-world case studies to show how to make better-informed decisions by measuring what matters — even when it seems intangible.
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Edition: 2nd
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Publisher: Wiley
Publishing Year: 2010
ISBN: 978‑0‑470‑53939‑2
Pages: 304