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A practical guide for executives and IT leaders on aligning IT investment with business strategy. The authors present a proven framework — the Strategy-to-Bottom-Line Value Chain — and tools such as IT Impact Management and the Business Value Maturity Model to help companies make the right IT decisions, prioritize projects, and maximize bottom-line impact.
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Publisher: John Wiley & Sons, Inc.
Publishing Year: 2004
ISBN: 978-0-471-49191-0
Pages: 328