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A practical, industry‑oriented book that shows how to apply social network analysis (SNA) techniques within the telecommunications sector. It explains the foundations and formal methods of SNA, measures of power and influence, and provides a detailed case study focused on telecommunications — covering network modeling, customer‑influence analysis, and business outcomes. The book also demonstrates how to use analytics tools (notably from SAS Institute) for link analysis, visualization, and network modeling, offering a framework for telecom operators to improve customer relationships, detect churn or fraud, and make data-driven decisions.

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245: $a: Social Network Analysis in Telecommunications
245: $b:
082: $a:
100: $a: Carlos Andre Reis Pinheiro
650: $a: Telecommunications
250: $a:
440: $v:
250: $b: John Wiley & Sons (Wiley)
250: $c: 2011
020: $a: 978‑0‑470‑64754‑7
300: $a: 304