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A comprehensive textbook on public relations practice, covering key concepts, strategies, and applications in corporate and organizational communication. The book examines the role of public relations in managing reputation, media relations, and stakeholder communication, and is used widely in academic and professional PR studies.

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245: $a: The Public Relations Handbook
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082: $a:
100: $a: Alison Theaker
650: $a: Marketing
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250: $b: Routledge
250: $c: 2001
020: $a: 0-203-46133-9
300: $a: 289