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A comprehensive, interdisciplinary introduction to “cross‑media” — integrated, interactive media experiences that span print, electronic, digital, and environmental media. The book guides readers through fundamental concepts, media types, genre applications (from entertainment and art to marketing, activism, education, and public relations), and ethical, design, and literacy issues. Rich with case studies, expert interviews, and project-based exercises, it serves as a foundational text for students, practitioners, and anyone seeking to understand or build cross‑media experiences.

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245: $a: Cross-Media Communications An
245: $b:
082: $a:
100: $a: Drew Davidson
650: $a: Media Studies
250: $a:
440: $v:
250: $b: Everest Media LLC
250: $c: 2010
020: $a: 978-0-557-28565-5
300: $a: 294