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This yearbook compiles leading European change‑communication projects — including the winners of the European Change Communications Award 2010 — and presents them as best‑practice case studies. It offers insights into how organizations manage communication during change processes, with contributions on internal communication, rebranding, cultural change and stakeholder engagement, making it a practical resource for professionals and researchers in change management and corporate communications.

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245: $a: Change Communications Jahrbuch 2011
245: $b:
082: $a:
100: $a: Christoph Harringer & Hannes Maier
650: $a: Marketing
250: $a:
440: $v:
250: $b: Springer Berlin / Heidelberg
250: $c: 2011
020: $a: 978-3-642-20376-3
300: $a: 204