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An empirical study of mobile network operator customers’ attitudes and behavior, with the aim of developing evidence-based marketing strategies for mobile navigation and Internet services — offering insights into customer segments, service adoption drivers, and strategic implications for operators.

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245: $a: Attitudes and Behaviors of Mobile Network Operator Customers: Contributions toward empirically founded marketing strategies for mobile navigation and Internet services
245: $b:
082: $a:
100: $a: Torsten J. Gerpott
650: $a: Marketing
250: $a:
440: $v:
250: $b: Rainer Hampp Verlag München, Mering
250: $c: 2010
020: $a: 9783866184329
300: $a: 203