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This book analyses advertising not merely as marketing, but as a form of communication embedded deeply in culture and economy. Dyer explores how advertising shapes and reflects social values, using semiotics, rhetorical analysis, and ideological critique. The book covers advertising’s history and evolution, the structure and language of adverts, the influence of new media, and the societal effects of pervasive commercial messaging.

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245: $a: Advertising as Communication
245: $b:
082: $a:
100: $a: Gillian Dyer
650: $a: Media & Communication
250: $a:
440: $v:
250: $b: Routledge
250: $c: 2011
020: $a: 9780415027816
300: $a: 248