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This book is a practical guide to applying data mining techniques in business, especially in marketing, sales, and customer relationship management. Berry and Linoff explain how organizations can use customer and business data to discover patterns, predict behavior, improve targeting, increase customer retention, and support better business decisions. The second edition focuses on real-world business applications of data mining, including customer segmentation, cross-selling, churn prediction, response modeling, and campaign optimization. It is aimed at business professionals, analysts, and students who want to understand how data mining can be used to solve customer-focused business problems.

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245: $a: Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
245: $b:
082: $a:
100: $a: Michael J. A. Berry & Gordon S. Linoff
650: $a: Data Mining, Business
250: $a: 2nd
440: $v:
250: $b: Wiley
250: $c: 2004
020: $a: 0-471-47064-3
300: $a: 672