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This book analyzes the transformation of the television industry during the shift from analogue broadcasting to digital television. It explores how digital technologies were reshaping media markets, business models, and viewer behavior. The author examines the economic and strategic challenges facing broadcasters, platform operators, and content producers as new digital distribution systems emerge. Topics include competition between broadcasting platforms, the impact of declining advertising revenues, the role of interactive services, and the search for sustainable business models in a rapidly changing media environment. The book also discusses the implications of digital television for audiences, production companies, and regulators, offering insights into how the industry may evolve as digital technologies redefine the structure of television markets.

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245: $a: Digital Television Strategies
245: $b:
082: $a:
100: $a: Alan Griffiths
650: $a: Telecommunication
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250: $b: Palgrave Macmillan
250: $c: 2003
020: $a: 033399295
300: $a: 107