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This book provides practical methods and techniques for applying data mining to marketing, sales, and customer-relationship management (CRM). It covers data preparation, segmentation and profiling, association rules, classification and prediction, clustering, and customer-base analysis — showing how to turn raw data into actionable business intelligence to drive sales, marketing strategies, and customer retention.

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245: $a: Data Mining Techniques for Marketing, Sales, and Customer Relationship
245: $b:
082: $a:
100: $a: Michael J.A. Berry & Gordon Linoff
650: $a: Business analytics
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2004
020: $a: 978-0-471-47064-7
300: $a: 608