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A practical guide for librarians on building and communicating a strong, authentic library brand. Drawing on professional marketing expertise, the book explains how to identify what makes a library unique, understand patron needs, craft effective messages, and demonstrate ongoing value to the community. It provides actionable strategies, examples, and tools to help libraries strengthen visibility, relevance, and public engagement.

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245: $a: Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons
245: $b:
082: $a:
100: $a: Elisabeth Doucett
650: $a: Library marketing
250: $a:
440: $v:
250: $b: American Library Association (ALA Editions)
250: $c: 2008
020: $a: 978-0-8389-0962-1
300: $a: 139