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An examination of how leading brands adapt and thrive in a rapidly evolving digital environment. Adamson outlines practical strategies for using digital tools, platforms, and consumer insights to strengthen brand identity, improve customer engagement, and maintain competitive advantage in the online world.

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245: $a: BrandDigital: Simple Ways Top Brands Succeed in the Digital World
245: $b:
082: $a:
100: $a: Allen P. Adamson
650: $a: Marketing
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440: $v:
250: $b: Palgrave Macmillan
250: $c: 2008
020: $a: 978-0-230-60604-3
300: $a: 289