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A practical guide to creating, managing, and strengthening brands in the online environment. The book covers digital brand strategy, website and interface design, online customer experience, and the integration of branding principles into interactive media, aimed at marketers, designers, and business professionals building effective digital identities.

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245: $a: The Art of Digital Branding
245: $b:
082: $a:
100: $a: Ian Cocoran
650: $a: Internet marketing
250: $a:
440: $v:
250: $b: Allworth Press
250: $c: 2007
020: $a: 978-1-58115-488-7
300: $a: 273