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A research report examining customer relationship management (CRM) from an information systems perspective, discussing CRM concepts, technologies, organizational impacts, and implementation issues. The work was produced as part of CRITO’s academic research on the intersection of information technology and organizational practice

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245: $a: Customer Relationship Management
245: $b:
082: $a:
100: $a: Paul Gray & Jongbok Byun
650: $a: Customer relationship management
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440: $v:
250: $b: Center for Research on Information Technology and
250: $c: 2001
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300: $a: 57