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A comprehensive, beginner-friendly guide to creating and maintaining a successful blog for business or personal use. Susan Gunelius covers everything from choosing a niche, setting up a blog platform, writing content, SEO, marketing, analytics, and monetization — offering step-by-step instructions and best practices to help readers build an online presence and attract readership through effective blogging and social media strategies.
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Publisher: Wiley
Publishing Year: 2011
ISBN: 978-0-07-174865-0
Pages: 384