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A comprehensive beginner-to-advanced guide to using social media for marketing and business promotion. Zimmerman and Sahlin cover a wide array of platforms and strategies — from blogs, microblogs, and social-network sites to video sharing and mobile social media — offering practical advice on building online presence, engaging audiences, measuring results, and integrating social media into a broader marketing plan.

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245: $a: Social Media Marketing All-in-One for Dummies
245: $b:
082: $a:
100: $a: Jan Zimmerman & Doug Sahlin
650: $a: Digital marketing
250: $a:
440: $v:
250: $b: Wiley Publishing, Inc.
250: $c: 2010
020: $a: 978-0-470-58468-2
300: $a: 672