Welcome to IOU Digital Library

A collected volume of scholarly essays that examine the theories, research, and real-world applications stemming from the work of Robert B. Cialdini on persuasion and social influence. The book explores both foundational science — why and how people are influenced — and practical applications in fields like marketing, public policy, ethics, and behavioral design, offering a comprehensive overview of the psychology of influence and its impact on society.

no reviews

245: $a: Six Degrees of Social Influence: Science, Application, and the Psychology of Robert Cialdini
245: $b:
082: $a:
100: $a: Douglas T. Kenrick & Noah J. Goldstein & Sanford L. Braver (Editors)
650: $a: Social psychology
250: $a:
440: $v:
250: $b: Oxford University Press
250: $c: 2012
020: $a: 978-0-19-974305-6
300: $a: 352