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A comprehensive guide to using social media for business purposes, covering strategy, tools, and best practices. Safko and Brake discuss how firms and individuals can leverage online networks, content, and interactive communication to enhance marketing, customer engagement, brand building, and business growth — offering practical tactics and actionable advice for success in the evolving social-media landscape.

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245: $a: The Social Media Bible: Tactics, Tools, and Strategies for Business Success
245: $b:
082: $a:
100: $a: Lon Safko & David K. Brake
650: $a: Digital marketing
250: $a:
440: $v:
250: $b: John Wiley & Sons, Inc.
250: $c: 2009
020: $a: 978-0-470-41155-1
300: $a: 608