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This book is an edited collection of international case studies in public relations practice, covering contexts from corporate reputation management to social-media strategy, charity campaigns, sports sponsorship, and local authority branding. Through the cases, the editors trace how PR strategies are shaped by cultural, economic, and institutional contexts across different countries, providing readers (especially students, researchers and practitioners) with comparative insight into real-world PR challenges, decision-making, and lessons learned from successes and failures in global communications.

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245: $a: Public Relations Cases: International Perspectives
245: $b:
082: $a:
100: $a: Danny Moss & Barbara DeSanto
650: $a: Public relations
250: $a:
440: $v:
250: $b: Routledge
250: $c: 2010
020: $a: 9780415773379
300: $a: 192