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A comprehensive textbook introducing key concepts in managerial economics, including demand and supply analysis, production and cost theory, market structure, pricing strategies, forecasting, risk analysis, and capital budgeting, with applications to managerial decision‑making in firms.

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245: $a: Fundamentals of Managerial Economics
245: $b:
082: $a:
100: $a: Mark Hirschey
650: $a: Economics
250: $a:
440: $v:
250: $b: Cengage
250: $c: 2009
020: $a: 9780495381732
300: $a: 624